We're going to add features throughout the rest of the year. There are multiple ways to do it, and it's completely within the user's control.Īs an iPhone or Android user, what features won't be available to me that are only on BlackBerry phones?īocking: We're initially launching with the core feature set of BBM, which includes groups and messaging. You have to accept, so it's like a handshake. We have this PIN number that's a unique identity in the BBM universe.īocking: You can invite someone through email or SMS. With BBM, you don't have to give up your phone number just to chat with a person. If you're in a prepaid market or do a lot of SIM flopping, pinning to your phone number doesn't work. when you leave the iPhone, a person can't be texted because it's pinned to the number. That's an indication for what we've seen so far.Īnother difference that BBM has over other messaging platforms is that most of the platforms pin it to a phone number.

We've seen positive response leading up to the launch. We've had well over 2 million people pre-register for access on day one. It's unprecedented having 60 million people using the product regularly that will pull their connection into the fold.

How is BlackBerry going to get that 'social' part of social networking going again? My friends used to use BBM, but have long since quit. We think that's just unprecedented.īocking: It's still 60 million people (the same as when BlackBerry disclosed its BBM user base in May). We're unlocking that engagement to a much larger base of users for that audience to speak with. The way our BBM user base is engaging in the product base, they're talking to people on a daily basis more so than on other messaging platforms.

That privacy, as well as the immediacy that comes from the Ds and Rs (delivered and read notifications) that makes it feel like the most active real-time conversation. Instead of linking to a phone, we use a unique identifier solely related to BBM. If you look at BBM, it takes a different approach to messaging. Why should I download BBM?īocking: For those who have used it, they all know why.

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